For every external event that pops up, whether it's new tax legislation, new guidelines on financial reporting standards, the results of a court case, or new listed company requirements, you'll want to see how you can make use of these events to find opportunities to serve both existing and potential clients.
Such a process could take ages, because, let's face it, every customer is different. You'd have to go through your client database to determine whether any of them are impacted from these latest developments and decide how best you can help your client. It's a time-consuming task.
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